sentence, help~

森森

MOBILE PHONES TARGET THE WORLD’S NONREADING POOR

somebody can translate this sentence?  i don't know the perfect meaning of "poor".  do me a favor, pl.

hillyuan

In the original article, it says
-> But selling to poor rural areas is not likely to happen with a market-ing version of “plug and play.”
It semms like the meaning of "poor" here is just "not rich"